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In 2026, ChatGPT officially rolled out ads to logged‑in adult users on its Free and Go tiers in the United States, turning the most popular AI assistant into a new, high‑intent media channel. Instead of buying attention in a feed or a list of blue links, brands can now show sponsored messages directly underneath AI‑generated
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AI agents are quietly becoming the new beauty advisors, guiding shoppers from “I have this skin issue” to “Here are three products that fit you perfectly.” Instead of scrolling through endless product grids, people ask an AI what to buy and trust the shortlist it returns. Beauty brands now have a new mission: be easy
