-
The New SEO Nobody Talked About Two Years Ago Something quietly shifted in how B2B buyers discover brands, compare vendors, and form opinions before ever clicking a link. They stopped Googling and started asking. ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot — these tools now sit at the beginning of the B2B purchase journey, synthesizing
-
Intent-driven formats are ad experiences that respond to what a user is actively trying to do in the moment, not just who they are or what page they’re on. They detect signals of intent (like searching, comparing, or planning a trip) and then surface highly relevant ads or offers aligned with that intent. What Is
-
AI is now at the heart of how modern online stores attract, convert, and retain customers. It touches everything from search to pricing to support and logistics. AI Trend 1: Smarter Search And Discovery From Keywords To Natural Language Old search engines only matched keywords and often returned poor results. Modern AI search understands full